Let’s Talk Brand Consultancy: It’s More Than Just a Logo
We all know the feeling: in today’s crowded marketplace, standing out isn’t just a nice-to-have—it’s an absolute must.
But here’s the truth: your brand is so much more than a logo or a tagline. It’s the heartbeat of your business, the essence of what you stand for, and the message you send to the world.
If your brand isn’t connecting—if it’s not resonating with your audience—it’s time to rethink how you approach it. That’s where brand consultancy comes in, and I’m here to help you get it right.
What Brand Consultancy Looks Like in Action
I’ve had the privilege of working on some amazing projects that really made me appreciate how important brand consultancy is.
One of my favourites? Helping Neo and Kat, two passionate entrepreneurs, launch their homeware brand. We spent a year developing a comprehensive brand strategy, from clarifying their core values and target audience to defining a brand identity that would truly stand out in a competitive market. I guided them every step of the way—designing their logo, creating brand guidelines, and even crafting engaging photo and video content for their launch.
The result? A brand that not only stood out but deeply connected with its audience, leading to a successful and impactful launch.
Have a peek at this video below:
CURRENTLY LOCATED IN: Hamburg, Germany
OFFERING SERVICES: Across Europe.
Here’s What Brand Consultancy Actually Means
Brand consultancy isn’t just about slapping a fresh coat of paint on your brand; it’s about digging deep into its DNA and crafting a plan for the future. Think of it as your brand’s GPS—telling you where to go and how to get there.
It’s about answering the big questions:
What makes your brand unique?
How do you speak to your audience?
Why should people care about you?
Once I’ve got a firm understanding of your brand’s mission, values, and market position, we can craft a roadmap that takes your brand from where it is now to where it can go in the future.
This involves:
Conducting market research to uncover new opportunities.
Defining your brand positioning so it stands out.
Developing high-impact messaging that speaks directly to your audience.
Crafting a social media strategy that amplifies your brand voice.
Overseeing website experience optimisation and SEO to boost visibility and traffic.
Defining Your Identity: Finding Your Brand’s True North
One of the most exciting parts of brand consultancy is defining your brand’s true identity. This isn’t just about picking colours or fonts—it’s about answering some of the most fundamental questions about your brand’s purpose.
What do you stand for? What’s your unique point of view? And, most importantly, what matters to your audience?
I once worked with a small lifestyle brand that had all the right elements—great products, a solid team—but their messaging was all over the place. Through strategy sessions and deep dives into their vision, we clarified what they truly stood for and who they were talking to. With a clearer brand identity, their message became more focused, and they started to attract the right customers, fast.
Bringing Your Brand’s Story to Life
A compelling narrative is what captures attention and keeps your audience engaged.
When I worked with Steph from Thistle and Weed, a South African wine brand, her design was beautiful, but the brand wasn’t coming to life online. Together, we revamped her website, built a content strategy, and developed a social media plan that reflected the brand’s true spirit. We created a cohesive visual identity and consistent messaging across her website and digital channels.
The end result? A vibrant, well-defined brand that resonated with her target market and grew her online presence significantly.
For the below, I developed and built the whole website, including e-commerce offering, booking section for wine tastings, SEO-optimised blog section, about section and contact.
The below project was one close to my heart - as it was for one of my own side hustles a few years back, in partnership with a friend. We developed a concept for a monthly subscription service, for quick photos of children as they grow and change - a quick five minute photo shoot once a month. The branding had to be bold, eye-catching and direct to the point.
I worked alongside my graphic design team in creating the below brand aesthetic, and then single-handedly built the website, optimised for web and mobile, added SEO and analytics and did all finessing.
I was particularly proud of the below website - another one I single-handedly built - for a genetic counsellor in South Africa. She needed a page that very clearly explained what she did, conveyed a sense of trust, support and honesty, and provided all the information potential clients needed to book. For this site I added in an automated booking and invoicing system, syncing up with the client's google calendar, allowing her to cut down on her workload and streamline her business success!
The below website is another great example of my work. Hand-in-hand with the client, we worked together to define exactly how Sihle wanted to show up in the professional world - and we crafted a chic and minimalist look and feel for her. Her logo captured the sophisticated ethos of her brand, and her website epitomised exactly her aesthetic. All of the below was completed by myself and my graphic design team.
The above is just a small sample of my work, please contact me for more.
I'm so proud to have worked with dozens of clients over the past five years, and to have over twelve years of experience of building, up-keeping and optimising my own websites and brands - and I'm only just getting started!
Speaking of, the below is one of my own websites, that I ideated, designed and built myself:
Technical Expertise: Building Your Brand’s Digital Backbone
One of my core skills is owning the website experience. From designing and optimising landing pages to increase lead generation, to ensuring all copy is SEO-optimised using keyword research and best practices, I make sure your brand not only looks good but performs. I’ve built and maintained multiple websites using no-code platforms like Wix, focusing on creating user-friendly, mobile-optimised sites that are fully integrated with SEO strategies. I also lead end-to-end content strategy, working with teams to produce content that drives engagement, conversions, and enrolments.
Whether it’s a simple website or a full-blown digital marketing strategy, I’m here to ensure your brand’s online presence matches the quality of your products or services. From writing, editing, and reviewing content to collaborating across teams, I bring an integrity-driven approach that’s focused on both quality and results.
Tailored Strategies for Success
No two brands are alike, which is why one-size-fits-all strategies don’t work. When you work with me, you get a custom-tailored plan that reflects your goals, challenges, and unique market position. I don’t just give you a strategy and walk away. I’m here to create actionable, clear steps that move your brand forward and keep it in alignment with your long-term goals.
Measuring Impact: It’s Not Over After the Launch
Brand consultancy isn’t just about setting you up for success; it’s about measuring that success and making adjustments as we go.
After all, the marketplace is constantly shifting, and so is your audience. Through regular check-ins, performance reviews, and ongoing strategy adjustments, I’ll make sure that the changes we’ve made are working—and keep evolving your brand as needed.
The Benefits of Brand Consultancy
So, why is brand consultancy worth the investment? Let me break it down:
Increased Brand Recognition: A well-defined identity makes you unforgettable.
Enhanced Customer Loyalty: When customers connect with your story, they stay.
Stronger Market Position: A clear brand story makes you a leader, not a follower.
Let's discuss another example:
When I started working with Infinite Roots, their brand had already been designed, but there was no clear strategy to guide it or bring it to life. Their online presence was stagnant, and they were struggling to connect with their audience in a meaningful way. I spent several weeks diving into their core values, vision, and goals, crafting a comprehensive and tailored brand strategy that would not only define their voice but also elevate their entire presence in the market.
Once the strategy was set, it was time to bring it all to life. From content creation—including photo and video shoots that captured the brand’s essence—to full event optimisation and coordination, I worked across multiple touch points to ensure consistency and impact. I also oversaw the design and rollout of branded merchandise for the team, ensuring every detail aligned with the new brand strategy. Where there had once been a gap, there was now a vibrant, cohesive brand with a clear, purposeful narrative—one that resonated deeply with their audience and empowered them to engage in new and exciting ways.
Have a look at the work below:
Let’s Make Your Brand Stand Out
In a world where first impressions matter, brand consultancy is essential for unlocking your brand’s full potential. Together, we’ll define who you are, tell a story that resonates, and create a strategy that positions you for long-term success.
Are you ready to take your brand to the next level? Let’s work together! Pop me an email: |
CURRENTLY LOCATED IN: Hamburg, Germany
OFFERING SERVICES: Across Europe.
SUMMARY OF OFFERINGS
I offer two services within this sphere - outlined below.
While brand consultancy/strategy and creative direction often overlap, they serve different purposes and focus on distinct aspects of a brand's development.
Brand Consultancy/Strategy: | Creative Direction: |
Brand consultancy or strategy is about defining and positioning the brand in the market. It’s a high-level, strategic approach that focuses on long-term vision, positioning, and growth. Brand consultants work on understanding the company’s core values, mission, target audience, market trends, and competitive landscape. We develop strategies that outline how the brand should communicate and engage with its audience, how it differentiates from competitors, and how it positions itself for future growth. It's about creating a roadmap for the brand's journey. Key components include:
| Creative direction is about how the brand's story is visually and emotionally communicated to the audience. It's much more focused on the execution of the brand's visual identity and messaging. Creative direction involves overseeing all creative aspects, such as design, photography, video, packaging, digital content, and advertising campaigns. It ensures that the brand's visual elements are cohesive, engaging, and aligned with the brand strategy. Key components include:
|
Both roles are interconnected, as a brand strategy provides the foundation, while creative direction brings that foundation to life through compelling and consistent visuals.
Comments