Are you ready to take control of your creative journey and turn your passion into profit? Whether you're just starting out or feeling stuck in a rut, it's time to put an end to the uncertainty surrounding your worth, pricing structure, and how to charge for your creative services.
Our courses are more than just logo design, pricing strategies, or productivity hacks. They encompass the full spectrum – from igniting your brand's essence to transforming your financial mindset, all while lifting your business to new heights.
With more than a decade of experience building one of the biggest creative design businesses in South Africa, generating a seven-figure annual revenue, we've walked the path you're on now, and we're here to share all our tips, tricks, and secrets on how to price your services, boost your revenue, and supercharge your sales.
They're multi-dimensional courses, packed with SO MUCH GOODNESS - and we're SO excited to have you along for the ride!
Have a read through the below:
PRICING GUIDE
Profit Power: A Pricing Course for Creatives
1. OVERVIEW
We so often see creative entrepreneurs asking online, "how much should I charge for my services?".
And well, there's SO much to consider when answering that question! In this guide, we do just that. We provide you with all the tools to do market research on other business owners in your area, and how to evaluate your own skill and experience level.
Then we get into FINANCES. Because we can't pull prices out of thin air! We'll work through each step that goes into properly calculating your expenses, including working out how much to pay yourself (YES, you should be drawing a salary, even if it's just YOU running your own business!). We'll do a deep dive on how you should be keeping track of your income, and figuring out your profit margins.
AND THEN - we'll get into the real juicy steps - like improving your own self-worth, managing your money mindset and increasing your income through targeting systems and creating additional revenue sources!
2. WHAT'S INSIDE | A DEEP DIVE
Each course is PACKED full of goodness - photos, videos, activities, quizzes and LOADS of information.
We're going to be digging deep on YOUR business, to make sure it's performing at it's best, and you're maximising on your efforts. Think of this like a hands-on, deep dive audit on your biz, with a phenomenal business coach!
Yes, there's going to be FORMULAS. there's going to CALCULATIONS, there's going to SPREADSHEETS. Scared? You shouldn't be!
Most of the richest people in the world got to the place they are because they ACTIVELY mined their finances (they certainly didn't take the head-in-the-sand approach!). They learnt everything they could about spreadsheets, expenses, profit margins and so much more, in order to confidently have a handle on the inner workings of their business, and to be able to expand and grow easily and effectively.
I know, I know, as creatives we tend to back away from this kind of stuff. "Oh, I have a creative brain, I'm not good with the business side of things."
Well - let's get one thing straight for starters - this right brain-left brain divide has been COMPLETELY DEBUNKED. There is absolutely no reason why someone who is creative and artistic can't do maths, and vice versa. So much of this thinking comes from the way we were raised, the teachers we were exposed to, and the narrative we repeat to ourselves day-after-day!
This pricing guide is the BIGGEST course we have - it has the MOST information, a LOT of value-add for your biz, and there's a LOT that you need to put in! But if there's one course to do that's going to up your profitability, it's this one!
Did that convince you? Yes! YAY! Then let's dive in!
3. MEET YOUR INSTRUCTOR
Robyn Davie is the CEO of the Robyn Davie Creative Studio brand, based in Johannesburg. Her all-female team offers lifestyle photography, photo book design, and studio rental through Fynn Studio. She has Psychology and Corporate Communication degrees, and is constantly pushing herself to learn more on a daily basis. She has more than 15 years combined experience, managing her company; working as an art director and wardrobe stylist; running her own jewellery line in Los Angeles; and working in events in New York and Johannesburg. Her brand has proudly partnered with the iStore from 2020-2023, and won multiple awards through Admired in Africa. Innovation is at the forefront of what they do - always adapting their product offerings, and aiming to stand out from the crowd with fresh, bold and bright photography.
In 2023 the Fynn brand is very excited to start offering online courses to empower other creative entrepreneurs. Robyn is also embarking on an exciting new journey - taking on a masters degree in Sustainability, Innovation and Entrepreneurship from her new base in Germany. Her courses will be infused with the new knowledge she acquires along the way!
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